My special person essay :: essays research papers

MY SPECIAL PERSON â€Å"When I entered the classroom, for the very last time, I looked around at every little detail, many of which I’d probably ignored, for the past four years. Birds were singing in a synchronised melody as they flew past our classroom window. There was the natural aroma of fresh coffee coming from the teacher’s lounge next door. My classmates were sitting at their usual desk waiting for the first lesson to begin. But something was different today, something wasn’t right. And as I entered the classroom it hit me, like an unseen rocket headed to my heart†¦ †¦ The silence. All eyes were on me, some gave a sorry-you’re-leaving-smile, while others looked liked they were about to jump off the nearest window. These were my friends, not just any old friends of course, they felt like family, I grew up with these people and at that moment as I stared into each of their eyes I realized something, something which had always been staring back at me, these people were special. Each and everyone had something that made them unique and as they sat there shining like a thousand stars, one of them shined the brightest. Her long silky hair covered half of her face, but I knew she’d been crying, he chestnut coloured eyes tried to avoid meeting mine but when we did exchange glances, I have her a sympathetic smile and she returned the favour. The rest of that day was full of tears, hugs, a surprise party, games presents and goodbyes. That day will stay with me forever. However I am glad to say that wasn’t the last time I saw my friends and I’m even more glad to say that wasn’t the last time I saw my best friend. Its funny how two people, who are connected, become even closer when they’re apart. Fortunately Ginevra came to visit me in London twice after that, but I went back to see her in my hometown every year. As the years past, and as we grew, our friendship grew stronger, like an ever-growing tree, sending it’s roots deeper and deeper into the ground. Every year she would wait for me with open arms. Some people get worn-out with long distant friendship, but not her, she would always stick by me and never let me down. When I lived in Italy for all those nine years I never had the privilege to have any brothers or sisters so I considered her as my own flesh and blood.

Branding, Pricing, and Distribution

Branding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy.The ultimate goal is to reach a successful culmination of all three tiers that will have a successful impact in introducing the brand, pricing it correctly, and forming a distribution model that will maximize the competitive advantage to the company or service in question. This report will outline the steps in developing a local branding outline as well as an international branding strategy . The idea behind branding is to differentiate your product, value, quality or service from your competitors, and make it more readily identifiable to the end user.There are at least four questio ns that need to be asked before implementing a branding strategy. The first of course is whether to brand the product vs, a no brand decision. The second decision would be to use a manufacturers brand vs. a private label strategy. The third question entails whether to go with a single brand vs. multiple brands. The final decision is to decide whether to brand in a local market or a global market or a combination of both. Branding in a global market is much more complicated than branding in a local market. When branding in a global market. Culture becomes a major consideration.It is generally wise to chose countries that have similar or closely related cultures and, or language skills to expand your brand globally. International marketing is the last frontier of the marketing discipline. International marketing is yet to be fully explored but is being increasingly tested to reach an ever growing sea of future consumers. The Lanham Trade-Mark Act of 1947 defines a trademark as â€Å" any work, name, symbol, or device, or any combination thereof adopted and used by a manufacture or merchant to identify his goods and distinguish them from those manufactured or sold by others. Preoccupation with the marketing aspect of branding without giving due consideration to the legal aspect may easily defeat the main purpose of a trademark and protection of the owners valuable property. Onkpisit (2001). The legal rights to a registered trademark do not necessarily prevent others from illegally using it from counterfeiting in other countries. Branding in the host country (United States) is protected by law but this does not extend to foreign entities. A brand is an idea or image of a specific that customers can identify with.It can be associated to the product or service by name, slogan, or image portrayed by the initiating company. Branding is when the idea or image is recognized by more and more people. Branding is especially important in e-business. People will naturally se arch for brands or names they can quickly associate with. The foundation of your brand is your logo. Branding is developed through your website, packaging, and all promotional materials. Your brand strategy consist of how, what, where,, when, and to whom you are to communicate your brand message to.Branding is a continuous marketing strategy that may continue through numerous generations of existing and potential customers. The brand should add intrinsic value in the form of perceived quality or emotional attachment. The brand, slogan or logo should be placed on every aspect of your business. The brand is what helps to differentiate your product from all others. The significance of branding is important whether you are involved in a domestic market or a global campaign. One of the most difficult is to decide how much to charge for your product or service.There is no single or right way to determine the correct price for your product. There are several considerations that may be cons idered when pricing your product or service. How do want to position your product or service. Do you want to be perceived as a discount outlet? If this is the case, you will want to keep your prices low. On the other hand, If you want to be perceived as a limited edition or luxury product or service, you will command a higher price structure. People really do equate price with quality. Other criteria for pricing would be to estimate what the demand will be for your product or service.The price will normally affect the demand curve. The higher the price, the less the demand in most cases for the product or service. In order to get the best possible price, a marketer might do some test marketing in several similar markets using a different price for each. Generally, the best price will be the one that provides the maximum amount of profit to the company. Example: 100 widgets for $1. 00 get 78 sales. 100 widgets for $2. 00 get 49 sales. 100 widgets for $3. 00 get 14 sales. The middle p rice would constitute the biggest profit for the company.The first example provides 78 dollars in revenue, the second 98, and the third 42. The $2. 00 price would be the most appropriate. Another consideration concerning pricing involves the costs associated with the manufacture and distribution of the product or service. All costs fixed or variable must be considered in pricing the product to maximize profit. The main consideration for any business is to maximize profit. Profit margins can vary drastically from industry to industry, but no matter the margin, a profit must be maintained to sustain the company. Environmental considerations must also be taken into account.Certain regulations place constraints on the price the company can charge. Lowering your price to low might trigger price wars from your competitors. A company needs to examine what external factors might affect the price charged. The next step is to determine what pricing strategy should be used in implementing your price. Short-term profit maximization might be considered for optimal cash flow for a cash strapped company, but may be a hindrance to long term profits. Short-term revenue maximization may be the approach used to lowering costs through economies of scale.This approach is frequently used when trying to lure investors. The company realizes little profit but builds market share. Maximizing quantity can be used in lowering long term cost or to maximize market penetration. A company may chose to maximize profit margin. This strategy is used when sales are lower than expected or sporadic in nature. Differentiation is another extreme that sets the company up as different from other competitors and generally commands a higher price. The perceived differentiation is one created by the marketer to command a psychological benefit to the customer.No matter what pricing strategy you may chose, the price must seem fair to the consumer, or they will not buy. Strategic distribution channels lead to a competitive advantage from the configuration network. The company must determine what type of distribution channels will be used to supply the product or service to the end user. Two basic methods are basically used to channel goods or services to the customer, direct and the use of subsidiaries. If you will be dealing directly with the customer, a simplified warehousing and shipping department should suffice.If you are using intermediaries to deliver the product or service, it is crucial to select partners who will be excellent stewards for delivering the product or service to the customer or end user in a timely manner. The distribution strategy should be defined on the number and types of customer interface. Much of the decisions will depend on the order entry points and how fulfillment to the customer is handled. Careful thought must be given to the cost factor when establishing a distribution network. Consumer products fall into two basic categories, remote access( web or catalog sales or local access( typically brick and mortar operations.Remote access is generally made by phone, mail, e-mail, or from a website. Fulfillment of an order is generally shipped directly to the end user by Fed-Ex, UPS, or Postal carriers. Local access is still the most prevalent form of distribution. Sales from the web have been increasing and according to news reports have reached a staggering six percent of all sales. In many cases the distribution strategy has led to a cooperative mingling of both remote access and brick and mortar retail or wholesale outlets. This trend should continue to grow with the increased ease of shopping through advanced technical means.Shopping by phone is becoming increasingly popular. The downside of this type of transaction lies in the security issues that abound. References Distribution Strategy retrieved May 19th from Faculty. msb. edu/homak/homahelpsite//WebHelp/Distribution_Strategy. htm Onkpisit (2012). , What is Branding? Retrieved f rom Entrepreneur Media, Inc. on may 20th, 2012 from www. entrepreneur. com Allen, Scott, Pricing Strategy How much should you Charge? Retrieved on May 21st, 2012 from http://entrepreneurs. about. com/od/salesmarketing/a/pricingstrategy. htm Branding, Pricing, and Distribution Branding, Pricing, and Distribution Gary D. Tate Strayer University Marketing-500 Instructor: Brett Jordon 5/17/2012 Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. In other words, each segment should be a link in the chain to a completed marketing strategy.The ultimate goal is to reach a successful culmination of all three tiers that will have a successful impact in introducing the brand, pricing it correctly, and forming a distribution model that will maximize the competitive advantage to the company or service in question. This report will outline the steps in developing a local branding outline as well as an international branding strategy . The idea behind branding is to differentiate your product, value, quality or service from your competitors, and make it more readily identifiable to the end user.There are at least four questio ns that need to be asked before implementing a branding strategy. The first of course is whether to brand the product vs, a no brand decision. The second decision would be to use a manufacturers brand vs. a private label strategy. The third question entails whether to go with a single brand vs. multiple brands. The final decision is to decide whether to brand in a local market or a global market or a combination of both. Branding in a global market is much more complicated than branding in a local market. When branding in a global market. Culture becomes a major consideration.It is generally wise to chose countries that have similar or closely related cultures and, or language skills to expand your brand globally. International marketing is the last frontier of the marketing discipline. International marketing is yet to be fully explored but is being increasingly tested to reach an ever growing sea of future consumers. The Lanham Trade-Mark Act of 1947 defines a trademark as â€Å" any work, name, symbol, or device, or any combination thereof adopted and used by a manufacture or merchant to identify his goods and distinguish them from those manufactured or sold by others. Preoccupation with the marketing aspect of branding without giving due consideration to the legal aspect may easily defeat the main purpose of a trademark and protection of the owners valuable property. Onkpisit (2001). The legal rights to a registered trademark do not necessarily prevent others from illegally using it from counterfeiting in other countries. Branding in the host country (United States) is protected by law but this does not extend to foreign entities. A brand is an idea or image of a specific that customers can identify with.It can be associated to the product or service by name, slogan, or image portrayed by the initiating company. Branding is when the idea or image is recognized by more and more people. Branding is especially important in e-business. People will naturally se arch for brands or names they can quickly associate with. The foundation of your brand is your logo. Branding is developed through your website, packaging, and all promotional materials. Your brand strategy consist of how, what, where,, when, and to whom you are to communicate your brand message to.Branding is a continuous marketing strategy that may continue through numerous generations of existing and potential customers. The brand should add intrinsic value in the form of perceived quality or emotional attachment. The brand, slogan or logo should be placed on every aspect of your business. The brand is what helps to differentiate your product from all others. The significance of branding is important whether you are involved in a domestic market or a global campaign. One of the most difficult is to decide how much to charge for your product or service.There is no single or right way to determine the correct price for your product. There are several considerations that may be cons idered when pricing your product or service. How do want to position your product or service. Do you want to be perceived as a discount outlet? If this is the case, you will want to keep your prices low. On the other hand, If you want to be perceived as a limited edition or luxury product or service, you will command a higher price structure. People really do equate price with quality. Other criteria for pricing would be to estimate what the demand will be for your product or service.The price will normally affect the demand curve. The higher the price, the less the demand in most cases for the product or service. In order to get the best possible price, a marketer might do some test marketing in several similar markets using a different price for each. Generally, the best price will be the one that provides the maximum amount of profit to the company. Example: 100 widgets for $1. 00 get 78 sales. 100 widgets for $2. 00 get 49 sales. 100 widgets for $3. 00 get 14 sales. The middle p rice would constitute the biggest profit for the company.The first example provides 78 dollars in revenue, the second 98, and the third 42. The $2. 00 price would be the most appropriate. Another consideration concerning pricing involves the costs associated with the manufacture and distribution of the product or service. All costs fixed or variable must be considered in pricing the product to maximize profit. The main consideration for any business is to maximize profit. Profit margins can vary drastically from industry to industry, but no matter the margin, a profit must be maintained to sustain the company. Environmental considerations must also be taken into account.Certain regulations place constraints on the price the company can charge. Lowering your price to low might trigger price wars from your competitors. A company needs to examine what external factors might affect the price charged. The next step is to determine what pricing strategy should be used in implementing your price. Short-term profit maximization might be considered for optimal cash flow for a cash strapped company, but may be a hindrance to long term profits. Short-term revenue maximization may be the approach used to lowering costs through economies of scale.This approach is frequently used when trying to lure investors. The company realizes little profit but builds market share. Maximizing quantity can be used in lowering long term cost or to maximize market penetration. A company may chose to maximize profit margin. This strategy is used when sales are lower than expected or sporadic in nature. Differentiation is another extreme that sets the company up as different from other competitors and generally commands a higher price. The perceived differentiation is one created by the marketer to command a psychological benefit to the customer.No matter what pricing strategy you may chose, the price must seem fair to the consumer, or they will not buy. Strategic distribution channels lead to a competitive advantage from the configuration network. The company must determine what type of distribution channels will be used to supply the product or service to the end user. Two basic methods are basically used to channel goods or services to the customer, direct and the use of subsidiaries. If you will be dealing directly with the customer, a simplified warehousing and shipping department should suffice.If you are using intermediaries to deliver the product or service, it is crucial to select partners who will be excellent stewards for delivering the product or service to the customer or end user in a timely manner. The distribution strategy should be defined on the number and types of customer interface. Much of the decisions will depend on the order entry points and how fulfillment to the customer is handled. Careful thought must be given to the cost factor when establishing a distribution network. Consumer products fall into two basic categories, remote access( web or catalog sales or local access( typically brick and mortar operations.Remote access is generally made by phone, mail, e-mail, or from a website. Fulfillment of an order is generally shipped directly to the end user by Fed-Ex, UPS, or Postal carriers. Local access is still the most prevalent form of distribution. Sales from the web have been increasing and according to news reports have reached a staggering six percent of all sales. In many cases the distribution strategy has led to a cooperative mingling of both remote access and brick and mortar retail or wholesale outlets. This trend should continue to grow with the increased ease of shopping through advanced technical means.Shopping by phone is becoming increasingly popular. The downside of this type of transaction lies in the security issues that abound. References Distribution Strategy retrieved May 19th from Faculty. msb. edu/homak/homahelpsite//WebHelp/Distribution_Strategy. htm Onkpisit (2012). , What is Branding? Retrieved f rom Entrepreneur Media, Inc. on may 20th, 2012 from www. entrepreneur. com Allen, Scott, Pricing Strategy How much should you Charge? Retrieved on May 21st, 2012 from http://entrepreneurs. about. com/od/salesmarketing/a/pricingstrategy. htm

Essay Justifying the War the in Iraq - 1011 Words

Justifying the War the in Iraq Early last year, the latest Gulf War broke out, and, within weeks, British and American leaders claimed that peace would prevail: that the fighting had ended. More than six months after the end of the war, soldiers, and Iraqis, are still dying. What went wrong? Was Bush lying all along, or did he just make a mistake? I think that the answer to this question is obvious: Bush and Blair, or Bliar, as anti-war campaigners call him, have lying to us all along. Before the war, the UN vetoed the war, until such time as there was any proof that Saddam Hussein had weapons of mass destruction. Bush and Blair, however, decided to ignore the clearly superior views of†¦show more content†¦One of Bushs main excuses for the war was that Saddam and broken too many laws. However, it is quite obvious that he was just being greedy, and was doing for the money. Also, the State of Israel has broken just as many UN laws. Has America waged war against them, in support of Palestine? No. In fact, quite the opposite! Britain and America have been freely selling arms to Israel, knowing that they would be used against Palestinians. (Therefore, we in Britain should, no, must boycott Israeli and American goods (Israeli goods have a bar code beginning with 0810).) What has been gained by this war? The answer is nothing. At least, nothing positive: At least twenty thousand Iraqi civilians have been injured, and the Iraqi death toll is estimated to be between eight and ten thousand! The UNs word about permission for a legal war now counts for nothing: having ignored it once, why will Britain and America bother obeying it in the future? And this war has cost billions of dollars. Only a week and a half ago George Bush put forward another six billion dollars! And that is English billions, not American, so that is $6,000,000,000,000! And then, having lied to us, and gone against what, we, the population wanted, Blair invited over his playmate to Britain. But, ofShow MoreRelatedJack Harkness, A Time Traveler847 Words   |  4 Pagesis worth any cost, the ends justifying the means is only true in regards to societal preservation. In the homeschool community, many people I knew where highly critical of Abraham Lincoln and his actions. I have had friends call him a monster, the worst president of the United States, a destroyer of states’ rights and individual freedoms, a dictator, and much worse. They cite excellent references where Lincoln shut down the press or executed people during the civil war, and yes, this did happen. ButRead MoreThe Bombing Of The Islamic Government Of Iran889 Words   |  4 PagesFrom the recent massacres happening in Iraq and Syria, we can gather that Washington has trampled on a path which has been seen as a way to redefine the war in Iraq, an effective scheme to bring the com mand of Assad to its crumbling demises and to recalibrate an inclusive plan to collapse the Islamic Government of Iran. Immediately coinciding with the withdrawal of US forces from Iraq, an organized string of deadly explosions gripped Iraq, leading to the massacre of dozens of civilians. MultipleRead MoreUnited States Involvement in Organized Conspiracy 1184 Words   |  5 PagesUnited States Involvement in Organized Conspiracy Was the war in Iraq a means to improve national security or a conspiracy to seek personal satisfaction? On March 19, 2003 a war was waged under public scrutiny, to destroy the Baathist regime headed by the Iraqi leader, Saddam Hussein. 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Bush sent an invasion to Iraq with only Congress approving his â€Å"Authorization for Use of Military Force Against Iraq Resolution of 2002†.Read MoreA Brief Look at the Persian Gulf War1479 Words   |  6 PagesPersian Gulf War, also called Gulf War, (1990–91), international conflict that was triggered by Iraq’s invasion of Kuwait on August 2, 1990. Iraq’s leader, Saddam Hussein, ordered the invasion and occupation of Kuwait with the apparent aim of acquiring that nation’s large oil reserves, canceling a large debt Iraq owed Kuwait, and expanding Iraqi power in the region1. The Iraqi leader Saddam Hussein claimed as a reason for the invasion a territorial dispute over the Shatt al-Arab, the waterway whichRead MoreEssay on Just War Doctrine And The Gulf Conflict1275 Words   |  6 Pages Just War Doctrine and the Gulf Conflict nbsp;nbsp;nbsp;nbsp;nbsp;In evaluating US involvement in the Iraq conflict in terms of the Just War Doctrine - jus ad bellum and jus in bello - it is my opinion that the US adhered to the Doctrine in its entirety. The US acted justly both in its entering into the Gulf conflict (jus ad bellum) and in its conduct while in the conflict (jus in bello). To support this opinion I will individually address the co parts that constitute the Just War DoctrineRead MoreTypes Of Enemy Labelling Is An Appropriate Way Of Analysing Its Arguments1232 Words   |  5 PagesWhile Aday’s analysis is well-researched, it can be argued that the importance of the variable ‘enemy labelling’ has been overstated. From Tables 5 and 6, the coverage on NBC shows the enemy in Iraq to be called â€Å"insurgents† whereas they are â€Å"terrorists† at FNC. In Afghanistan, at NBC, they are labelled â€Å"Taliban† or â€Å"Taliban and al Qaeda† differing to FNC’s use of â€Å"terrorist† or â€Å"jihadist†. While the differences in the terms used to describe the enemy is interesting to note, this does not furtherRead More The Effects of Reagan and Bush’s Policies in El Essay1696 Words   |  7 PagesThe Effects of Reagan and Bush’s Policies in El Salvador and Iraq United States foreign policy, since the Cold War, has been driven by ideology: good versus evil, capitalism versus communism, and democracy versus totalitarianism. America’s foreign policy objective from 1945 to 1991 was to contain communism, prompting Cold War calculus – the enemy of your enemy is your friend. The United States, following Cold War calculus, allied with unscrupulous leaders opposed to communism,